From the above three cases, we can clearly understand that direct marketing is a perfect way of marketing. Direct marketing companies should choose appropriate way to build. Direct selling enterprises can take a variety of direct marketing, in addition to mail, visits and other traditional marketing methods, and now the most striking is the network of direct sales. Whether a business operation pattern is success, not only depends on what sales model, but also the method hidden behind the management. Data fusion and data mining is a highly efficient enterprise sales management.